There’s nothing more exciting than being at the forefront of a new industry and having the ability to help shape it. With Anheuser Busch, Maha presented a unique opportunity to be the dominant force in the world of hard seltzer and it took the unique approach of positioning their beverage as a wellness brand for active lifestyles to differentiate them from their increasing competition. Dominant collaborated on the new product launch for Anheuser Busch’s new hard seltzer line Maha.