When Lexip wanted to cross the pond and launch their gaming hardware at Best Buy and Gamestop in the US, their old messaging style just wasn’t going to cut it. They wanted a no-nonsense, in your face, “American” creative approach to cut through the clutter while speaking to gamers in a language that they understood. In coordination with Ubisoft’s new title release for Tom Clancy’s Ghost Recon: Breakpoint, David Gielan created a national broadcast and digital campaign that ticked all the boxes for the Pu94 gaming mouse and Mo42 ceramic glide feet products. Lexip’s marketshare within the US continues to grow as they position themselves as a premiere gaming technology brand.