Proactiv

When Proactiv turned to Dominant Creative to modernize the iconic skincare brand’s appeal and increase conversion rates, our team spearheaded this omni-channel campaign by blending traditional direct response techniques with a fresh, stylized aesthetic. Over a 13-week Broadcast and OTT cycle, the campaign successfully revamped Proactiv’s image, connecting with both legacy users and a new, younger audience and resulted in 2.5% increase in conversion and a 4% lift across all channels.