How does an iconic legacy brand link Proactiv modernize their creative while staying true to the performance-based roots that made them so successful? Dominant’s “Get Proactiv” campaign was the answer. While maintaining the use of traditional direct response techniques, Dominant Creative brought a new stylized and modern look to traditional testimonial-driven creative. Encompassing elevated video and photography as the foundation, Dominant built a wealth of assets for the brand to capitalize on for months to come while driving greater performance and ushering in the next evolution for the brand.