As MedCline continued to evolve as the premiere medical sleep solutions company, Dominant was tasked with ushering in the next chapter of their brand. With the need for an entire top-down brand overhaul, our responsibility was to develop a refined and refreshed brand identity, customer experience with new elevated content, and a more cohesive customer experience. This new era of the MedCline brand story included redesigns of their site, packaging experience and a highly targeted campaign across all marketing channels.