Send Mom Some Happy” was all about showing consumers Shari’s crave-worthy treats, carefully crafted presentation and effortless (and affordable) gifting experience. Through the thoughtful combination of beautiful, taste appeal-inspired images, playful references to Mom, and DR calls to action, Dominant’s Creative Director Jennifer Wollak embraced a direct, transparent approach to Mother’s Day, all the while celebrating the special connection that makes your relationship with Mom so unique.