Shari’s ReBrand to “SHARI’S GOURMET” With a legacy brand like Shari’s Berries, it’s a huge responsibility to undertake a full rebrand. Given the opportunity to reshape the narrative from a once staunch, tired brand to a dynamic, modern, forward looking tastemaker presented the unique challenge of engaging new customers while not disrupting the longstanding relationship of so many current clients. On the heels of the successful 2019 Mother’s Day campaign “Send Mom Some Happy”, Shari’s next phase focused on a rebrand campaign highlighting the new and improved look and feel for their product line. With that in mind, David Gielan and Jennifer Wollak developed a video-centric omni-channel campaign for use across their 2019 season.