With the unique opportunity to redefine the entire public face of SQRDUP, Dominant brought fresh messaging, stylish design, and brand continuity through all marketing touch points. Dominant was tasked with ushering in the next chapter of their brand, and with the need for an entire top-down brand overhaul, the responsibility was to develop a refined and refreshed brand identity, elevated content, and a more cohesive customer experience across all channels. Whether it be a full site redesign, national broadcast spot, social management, and beyond, Dominant brought SQRDUP into the next chapter of their life-cycle.