Uqora

It’s a powerful thing when people, discussing such intimate stories, feel so compelled to share in such a public way because they know they can make a real difference in the lives of others. In “There is a Better Way”, Dominant and Uqora brought the subject of urinary health out of the shadows to highlight these engaging stories of real people as they share their experience battling UTIs. Needing an evolution away from Founder driven stories, Dominant Creative fostered a new direction for the brand by bringing the focus of this campaign to the real impact their products have on the lives of their customers.