As the year wraps up, it’s the perfect time to pat yourself on the back and ask, “Did I just crush it or what?” (great job 👏👏👏)

But along with celebrating all that’s been accomplished, its time to pivot our gaze to 2025. There’s a mountain of tasks waiting and a whole new set of goals to conquer. Are you ready?

While you’re plotting your plan to dominate the year ahead, here are three key questions to consider that might just sprinkle in some clarity and make 2025 your best year yet.

What got you here – will it get you there?

What worked in the past may not suffice for the future.

Sure, mash the button on what’s working! But also consider if you are prepared to embrace new methods and approaches required to propel your business forward and reach new customers.

Are there new products, priorities or goals ahead that will require different strategies? Where will the evolutions come in your brand and business and how will you support them?

➡️CONSIDER THIS: Build in some explorations of new marketing channels and creative ideas into your plan. Test some things out now as a way to position yourself to move quickly when the inevitable opportunity or pivot presents itself.

Your customers are researching you –
do you know what they are finding?

As simple as it sounds, take some time to search for your product and brand online. What do you see?

Are there any surprises, gaps, or inconsistencies? Does everything align with your brand and clearly convey your identity and offerings?

Dust off your company’s LinkedIn page and social media channels. Ask ChatGPT what it knows about your business. Is your website helping customers find and buy from you?

❗Have you grabbed your business handles on Threads and Bluesky yet?❗

➡️CONSIDER THIS: Conduct a thorough self-audit this month and identify any gaps or outdated content that needs updating. Are there some areas that need a refresh or overhaul? Make a plan.

Are you collecting the right data to support growth in 2025?

You can’t improve what you don’t measure. As your goals evolve the data you evaluate your business with may need to evolve as well.

Will the metrics you track today help pave the way for tomorrow’s achievements? What are the most meaningful data points for your business this year?

Take some time to critically evaluate your measurement strategies and challenge the premises of what you deem most crucial for your success going into the year ahead.

➡️CONSIDER THIS: Do an audit of your dashboards and adjust to align with your goals for 2025.