Breaking through the clutter of the holiday gifting season is one tough cookie and most crumble under the pressure. “Mesmerizing Cookies” redefined the notion of immersive taste appeal with this hypnotic and high-performing campaign. Our fresh creative direction not only revitalized this historic brand but yielded a remarkable 20% increase in conversion over the previous year’s campaign. Dominant Creative seized the opportunity to elevate this historic institution with a modern take on holiday gifting.